HISTORY REPEATS ITSELF!
Originally known as a coconut fiber-lined wire basket company,
Austram is continuing in 2016 to expand its patented fiber clay
pot category while, at the same time, re-expanding its core
coconut fiber and wire basket business.
After the Durham, N.C., based company introduced the first coconut
fiber-lined planter to the American market in 1981,
the company expanded into multiple lines of wire baskets,
arbors, gazebos, metal benches, plant stands and garden hooks.
Three years ago, it launched into the plastic,Biodegradable and fiber clay planter markets.
Last year, it introduced the first fiber clay planters that looked like ceramic
but were much lighter, color fast, able to stay outside all year and difficult to break.
At the same time, it dramatically trimmed its wire and tubing line of products down to the most
For 2016, the company is expanding its fiber clay offerings by introducing
a couple new product groupings featuring upright 28"and 22" tall planters in
two multi-planter sets and an expansion into smaller sized fiber clay pots in
vibrant colors made from the company's re-converted molds that produced
last year's plastic pots. All its plastic offerings will be dropped for 2016.
In addition, Austram will be introducing a new line of coconut fiber-lined
wire baskets and plant stands which will be marketed under the name of
Odela products. The 12", 14"and16"planters all lined with the company's
exclusive knitted coconut fiber liners and the 8", 15", 21 "and 28"plant stands
will all feature our black color.
In addition to the new products, the line of biodegradable planters will
feature six new colors taken from Pantone' s most popular colors for this year.
The Palmero planters will be available in a no charge wire display, as will
the other five styles combined onto a single display.
In addition, Austram will be adding several new sizes of its totally knitted
fiber liners and adding a second size to its most popular pole planter-one
that will accommodate poles from 6"to 7 .5" in diameter. The current planter
fits poles from 4.25" to 6".
Austram continues to strive to produce brand new looks in its entire product
lines each year. We are very excited about all of our new and revised products
being offered for 2016.